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Location-Based Marketers: Where Is Everybody?
Inquiring marketers want to know: Where are you? They’re fixated on location-based social networking as the next way to hook consumers. They’ve got platforms in place and cash in their wallets…so where...
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Gap and Facebook Deal Leaves Customers Bewildered
On the heels of a logo switcharoo that set the internet ablaze, Gap recently caused a commotion in the location-based marketing world with a campaign to give away 10,000 free pairs of jeans at U.S. Gap...
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Mashable Tests Social Waters with “Follow”
This post originally appeared in our April issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook, Twitter, LinkedIn...
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Adopt or Die: The Anxiety of Checking In on Foursquare
I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I post photos on Instagram, share thought nuggets and articles on Twitter, argue on...
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